Google is making web browsing a better experience for smartphone users around the globe. The search giant a year ago said it was test ranking those websites on its search results, which have a mobile-friendly version. Now, its implementation has started taking place. In simple words, websites with mobile-friendly design will get priority in search results.
For those unaware, Google started testing this feature a year ago. For now, the search giant ranks website based on their desktop design. “To recap, currently our crawling, indexing, and ranking systems typically look at the desktop version of a page’s content, which may cause issues for mobile searchers when that version is vastly different from the mobile version,” said the Google webmasters blog post.
“Mobile-first indexing means that we’ll use the mobile version of the content for indexing and ranking, to better help our – primarily mobile – users find what they’re looking for,” added the firm.
The firm says that those websites that make use of a ‘responsive’ design layout won’t have to do anything. However, the company has still given some extra tips to webmasters to ensure their website is ready for mobile-first indexing.
Some of the pointers include:
-High quality content including text, images with alt-attributes and videos in crawlable and indexable formats.
-Structured data should also be present for better search result crawling. “Ensure URLs within the structured data are updated to the mobile version on the mobile pages,” adds the firm.
-The desktop and the mobile versions should also have metadata tags/descriptions.